National Health Outreach and Engagement Conference 2024

Guenther, H and Luxa, J.
Sleep rules every moment of our lives, yet it is often overlooked and underutilized as an aspect
of health in America.1 in 3 American’s is not getting the recommended 7+ hours of sleep each
night according to the Sleep Foundation. The implications of this statistic translate to 1 in 3
drivers being sleep deprived which is similar to driving under the influence of drugs or alcohol.
Additionally this translates to 1 in 3 children being raised in an environment where sleep is not
deemed a priority in overall health which can lead to detrimental habit development during a
sensitive period of development. Disseminating evidence-based information and practical
strategies on improving sleep to the public is an important step in addressing current mental
health and overall wellbeing concerns in the US.

Sleepless in Nebraska is an engaging, educational program that can be delivered as a lecture,
lunch and learn, webinar, or a hands-on health fair for youth and adults. Participants learn about
sleep cycles and the impact lack of sleep has on their whole body and walk away with the tools
they need in order to address sleep quality that same night. “I learned that there are many things
I do that affect why I can’t sleep at night,” one participant stated. Data collected has shown that
this program has the potential to improve the environment in which people are sleeping, leading
to improved sleep habits and long term benefits to physical, mental, and emotional health as
well as safety. Of the 725 participants reached in 18 months, 91% plan on making a behavior
change to improve their quality of sleep. Before program participation 17% of youth recognized
the impact of sleep on their learning, mental health, and athletic performance. After the
program, this number increased to 78% of youth participants. The data is preliminary, but
shows promise on the impact and potential of this program.

We recognize that sleep can also be viewed as a privilege and have adapted the program to fit
the needs of various audiences (including but not limited to shift workers, seasonal workers,
parents, and more).

It is the goal of this program to change the narrative on sleep. To view going to bed not as a
chore or something that you can do once you are deceased, but as a wellness practice and a way
to improve your overall health. We know the importance of eating enough fruits and vegetables,
drinking enough water, and getting enough physical activity in our day - it is time to prioritize
getting the recommended amount of quality sleep as well!